The benefits of attending trade shows and exhibitions are numerous. There were two different types of trade shows. Fairtrade changes lives by changing trade. If you are in the process of setting up a business in the gift and homewares industry, please email [email protected] or call 1300 441 384 to discuss your eligibility to attend an upcoming AGHA Gift Fair. Raise brand awareness. Trade fairs and exhibitions play a respectable role in industrial development and of course in import and export businesses. Objectives of exhibitions: An exhibition is an important part of the promotional mix of industrial markets. Trade shows and expos provide a great way to get your name out and let a very niche audience know about your brand. It is about weighing risk versus reward. … AGHA Gift Fairs are trade only events restricted to genuine businesses in the gift and homewares industry only. Unlike other marketing activities, exhibitions and trade shows offer a wide platform for brands to showcase their products, services and communicate their key message to a more receptive audience. World's largest business event platform, find all upcoming events, business conferences, trade shows, global seminars, networking meets and workshops. 1. PROMEXICO defines international trade shows as large events designed to facilitate commercial transactions between businesses from around the world and outlines many of the advantages of attending a trade show in its 2010 preparation guide. 41 Trade Shows in Nigeria; Exhibition Name Cycle Venue Date; ASLMInternational Conferences on "Reshaping the Future of HIV, TB, Malaria, Flu, Neglected Tropical Diseases and Emerging Pathogens in Africa": every 2 years: Abuja Transcorp Hilton Abuja: Dec. 2020postponed ! An exhibition is the same, except the audience is normally the general public. What they fail to recognize is how in spite how expensive for rental stands service in Dubai , the benefits that trade shows give you far outweigh them. Below are 15 top reasons to exhibit at trade shows. We transfer wealth back to farmers and workers in developing countries who deserve a decent income and decent work. This is why they normally avoid attending large scale events such as these. Companies in a specific industry can showcase and demonstrate their new products and services. 1) Showcase your newest products. Virtual Trade Show Benefits and Advantages. Utilizing the outdoors to conduct a trade show might promote product awareness and acknowledgment to amplified degrees because of the many benefits the outdoors can provide. Values. Why exhibitors attend trade shows and expos: 1. Trade shows are intimidating, especially for small-scale business and upstarts. The Center for Exhibition Industry Research states that over 14,000 trade shows are held each year in the United States, Canada, and Mexico alone. 3. Nothing beats a hands-on demonstration of an innovative product. Key benefits of Fairtrade. Discover the benefits of trade shows and how to convince your boss to give face-to-face events a shot! Exhibition is an important source of information in industrial buying process, and is second only to personal selling, and is way ahead of direct mail and print advertising in terms of providing information to the industrial buyer. Trade shows and exhibitions can be useful marketing tools; however, not all businesses benefit from them. Getty. All around the world, trade shows and exhibitions have been held for centuries, in different forms though, and the business keeps growing to a large extent. Trade shows can be used to generate buzz for a new product, for competitive research, and even for expanding your own professional network. There are tons of fantastic fashion industry trade shows 2020 around the world for fabric and manufacturer sourcing and for exhibiting your brand to potential buyers. To help you understand the reward, here are some of the top benefits of attending trade shows: 1. Trade shows are particularly expensive. Entrepreneur's ability to recognize unmet consumer needs and unique and unfilled market niches To understand industry and examine and analyze industry trends. Exhibiting at trade shows is a tried and true way to reach potential customers. 88% participate in trade shows to raise awareness of the company and its brand. Cost Effective. Examples of trade shows are CeBIT and Hong Kong Electronics Fair (computer industry). Reading through this article you will get a fair idea about the advantages that you will be able to avail by participating in trade shows which will in turn increase your business and networking. This will give them opportunities to learn about the competition and the market in general. The reduced cost of virtual exhibiting allows many more exhibitors to participate, which increases the value of the trade … The Trade Show Advantage. Trade shows are one of the best venues to feature your latest cutting-edge product offerings. From there, we will run through the benefits of virtual trade shows and discuss how SMBs can make the most of these online events. Fairs had little impact on business activity till mid-seventies but with the amalgamation of Directorate of Exhibitions, Indian Council of Trade Fairs and India International Trade Fairs Organisation, the Trade Fair Authority of India (TFAI) was formed in March 1977 as an acceptance of the role of fairs and exhibitions in promoting trade and industrial activity. Involvement at trade shows creates many benefits for your company in the marketing world. Visiting a trade show is an investment. By observing the booths of their competitors and examining their products, a company can obtain a better understanding of their position in the market and how to compete against their competitors in a better way. We look at the benefits of trade show exhibits and some of the more compelling reasons for exhibiting at a trade show. ETF is a full-service exhibition, trade shows & event organiser with over 35 years experience in creating and delivering award-winning experiences around the world. A trade show is a great opportunity to raise brand awareness among industry professionals and the key decision makers that matter. Visitor Attendance. Well, for one, there was an average of 5,211 visitors at the largest conventions and exhibitions in the United States for the year of 2016, according to the Professional Convention Management Association (PCMA). 2. trade shows in the marketing strategy was that of a selling medium. For example, visitors can view product demos, videos, chat with booth reps, flip through brochures, etc. Trade Shows can be a excellent way for businesses to generate business and reinforce existing relationships with consumers, and if there is an exhibition for your business area, then you should genuinely think about the benefits of incorporating the price and resources into your advertising budget. Trade shows are designed to let entrepreneurs meet many potential customers face-to-face in a brief period of time inexpensively. Manage, sell event tickets and promote your event on 10times.com Here are ten reasons why your company should invest in a trade show: 1. Companies utilizing trade shows and exhibitions as business development and marketing platforms with potential clients and buyers attending, is not a new concept at all. Through trade shows, companies can gather market intelligence on their industry. Danni Charis October 14, ... Trade shows are primarily beneficial for your business because aside from showing off your products because you have every right of doing so, ... especially if you are planning to pursue putting up a trade show. We will discuss what exactly virtual trade shows entail before comparing them to traditional in-person trade shows. Exhibitions provided a natural and nearly perfect plat form for the delivery of solutions to the buyers. Exhibiting at trade shows offers several benefits to your business. Browse and connect with visitors attending, participating exhibitors and view profiles of speakers and organizers. Promote industrial progress in the field of horticulture and landscaping through an exchange of horticultural knowledge Photo 7. 10. Trade shows Exhibitions Newspapers The Internet Government agencies. Generally trade shows are open to the public and are attended by company representatives and members of the press. We will wrap things up by discussing a few of the top virtual trade shows that are happening in 2021. The four benefits listed above are some of the most lucrative trade shows have to offer, but they’re certainly not the only ones. All of this depends on you choosing the right trade show for your company. A trade show is an event where goods and services in a specific industry are exhibited and demonstrated to other businesses. Virtual Trade Shows thus provide a rich and engaging platform for real-time marketing and lead generation activities without the hassle that comes with physical events- wading through crowded auditoriums, confronting steep event expenditures, putting up with logistical bottlenecks etc. Fashion Trade Shows 2020. According to the Center for Exhibition Research, there were approximately 9,400 B2B trade shows and exhibitions held in the U.S. in 2019, contributing $101 billion to the nation’s GDP. Trade shows can be significant events for businesses to promote their products and services. ... Benefits of international trade. These new virtual trade shows offer even more opportunity, with fewer costs and distractions. Benefits and risks of trade shows and exhibitions. This is up from 4,601 visitors in 2015. There was the business-to-business trade shows- whose exhibitions were in the areas of health care, computer products If you are planning to promote your products or services, joining an exhibition or a trade show is a wise decision. Geared to artisans, craft entrepreneurs and visual artists and their associations, in developing and transition economies, the list of online sites provides information on networking opportunities such as international trade fairs, biennials and exhibitions, events, online links to … B. It’s always much easier to source fabrics and trims when you can see and feel the actual materials on the spot. Trade shows offer budget friendly solutions to market your brand and sell your product. Subscribe and be the first to get exclusive content, event news, marketing tips, exhibitor resources and more. : COMPACK NIGERIAInternational Packaging Exhibition.COMPACK focuses primarily on the end-users of … Keep up to date with ETF events! Types of Exhibitions Trade Shows are b2b events. Virtual trade show events mean hosts and/or exhibitors can save a ton of money on travel, lodging, promotional items, and other costly expenses typically associated with trade shows. This article speaks mostly about what are the benefits to participate in any trade event and throws light over 10 reasons that will instigate you to mark your presence in trade shows and exhibitions. Also, trade shows provide a captive audience. 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